KHOY Company, a Finnish startup, has announced that it has raised €2 million in a funding round aimed at enhancing its international expansion efforts. Led by Virta Equity and joined by Innovestor and several angel investors, the funding will facilitate KHOY's growth in its established European markets, specifically Switzerland and the UK, as well as accelerate its entry into the US market.
KHOY specializes in a direct-to-consumer model for selling vacuum-packed sofa beds, which significantly reduces shipping costs. This innovative approach has already garnered rapid growth for the company, with projections indicating a year-on-year growth of 166%. The funds raised will also support further development of their product portfolio and brand operations.
