Copenhagen’s TODAY has successfully raised €2.8 million in Seed funding aimed at enhancing its AI sales operating system for financial and insurance advisors. This funding round was co-led by High-Tech Gründerfonds (HTGF) and InsurTech Gateway, alongside additional investments by SeedX, Lucid Capital, and former HDI CEO Herbert Rogenhofer.
The startup, co-founded by Michael Gackstatter and Artem Demchenkov, previously secured €1 million in a pre-Seed round more than a year ago. Tizian Hoppen, Senior Investment Manager at HTGF, emphasized the team's unique expertise in scaling financial services and their goal of alleviating complexities in sales through vertical AI solutions.
The funds will enable TODAY to further develop its innovative AI technology, which aims to streamline interactions for financial advisors as they navigate increasingly complicated sales processes.