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Understory named Startup of the Year 2026 after European expansion

Understory was named Startup of the Year 2026 at the Aarhus Investor Summit. The Aarhus-based company has entered Italy and Spain and opened a sales office in Barcelona.

Nordic Startup News desk Based on reporting by TechSavvy · Single-source report
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Aarhus-based Understory was named Startup of the Year 2026 at the Aarhus Investor Summit. The company has expanded into Italy and Spain and recently opened a sales office in Barcelona, while keeping product and engineering work in Aarhus, TechSavvy reports.

Understory builds software for the experience industry, including booking, payments, guest communication and marketing. Its product team says the move into larger European markets requires more local market knowledge and a platform that can support more customers. The company raised EUR 12 million in a Series A funding round last year. That earlier financing was separate from the Startup of the Year award; TechSavvy did not report a EUR 12 million award prize.

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"Startup of the Year" is ramping up its international growth, but Aarhus will remain its base

**Understory has been named “Startup of the Year 2026” at the Aarhus Investor Summit. The award comes after a year marked by expansion into new markets, the opening of a sales office in Barcelona, and significantly greater demands on both the product and the…

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